Tidal Retention

(About)

Client:

Tidal Retention

Role:

Brand Identity & Web Design

Timeline:

3 Days

Date:

Q4 2025

Tidal Retention is a self-initiated brand project built around a simple idea: helping ecommerce businesses turn more first-time customers into returning ones. I developed the identity, visual direction and website, creating a clean, flexible system designed around email marketing and customer retention.

(Process)

(01)

Research & Positioning

Looked at the ecommerce retention space, competing agencies and common visual patterns to find a position that felt more considered, approachable and design-led.

(01)

Research & Positioning

Looked at the ecommerce retention space, competing agencies and common visual patterns to find a position that felt more considered, approachable and design-led.

(01)

Research & Positioning

Looked at the ecommerce retention space, competing agencies and common visual patterns to find a position that felt more considered, approachable and design-led.

(02)

Identity & Direction

Developed the Tidal name, visual identity, typography and art direction around the idea of creating stronger, longer-lasting relationships between brands and their customers.

(02)

Identity & Direction

Developed the Tidal name, visual identity, typography and art direction around the idea of creating stronger, longer-lasting relationships between brands and their customers.

(02)

Identity & Direction

Developed the Tidal name, visual identity, typography and art direction around the idea of creating stronger, longer-lasting relationships between brands and their customers.

(03)

Service & Web Design

Turned the offer into a clear set of retention services and designed the website around simple messaging, modular packages and an easy path from discovering Tidal to making an enquiry.

(03)

Service & Web Design

Turned the offer into a clear set of retention services and designed the website around simple messaging, modular packages and an easy path from discovering Tidal to making an enquiry.

(03)

Service & Web Design

Turned the offer into a clear set of retention services and designed the website around simple messaging, modular packages and an easy path from discovering Tidal to making an enquiry.

(04)

Campaign & Email System

Applied the identity across example email campaigns, lifecycle flows and digital assets to demonstrate how Tidal could work as a complete retention-focused creative system.

(04)

Campaign & Email System

Applied the identity across example email campaigns, lifecycle flows and digital assets to demonstrate how Tidal could work as a complete retention-focused creative system.

(04)

Campaign & Email System

Applied the identity across example email campaigns, lifecycle flows and digital assets to demonstrate how Tidal could work as a complete retention-focused creative system.

(Discover)

Explore more projects

See all projects

//Redwood & Co.

//Redwood & Co.