Redwood & Co.

(About)

Client:

Redwood & Co.

Role:

Brand Designer & Product Designer

Date:

Q4 2024

Redwood is a self-initiated outdoor lifestyle brand project focused on creating a modern identity with a more refined take on traditional outdoor design. I developed the brand identity, visual direction and campaign system, combining bold typography, natural imagery and flexible layouts to create a brand that could work across digital, social and product-focused applications.

(Process)

(01)

Research & Positioning

Explored the visual language around outdoor, lifestyle and premium consumer brands to find a direction that felt grounded, confident and distinctive without becoming overly rugged.

(01)

Research & Positioning

Explored the visual language around outdoor, lifestyle and premium consumer brands to find a direction that felt grounded, confident and distinctive without becoming overly rugged.

(01)

Research & Positioning

Explored the visual language around outdoor, lifestyle and premium consumer brands to find a direction that felt grounded, confident and distinctive without becoming overly rugged.

(02)

Identity & Art Direction

Built the Redwood identity through typography, colour, logo treatment and image direction, creating a system that felt natural, modern and consistent across different applications.

(02)

Identity & Art Direction

Built the Redwood identity through typography, colour, logo treatment and image direction, creating a system that felt natural, modern and consistent across different applications.

(02)

Identity & Art Direction

Built the Redwood identity through typography, colour, logo treatment and image direction, creating a system that felt natural, modern and consistent across different applications.

(03)

Brand Applications

Developed the identity across digital, social and campaign touchpoints, testing how Redwood could flex between product-focused communication and more lifestyle-led storytelling.

(03)

Brand Applications

Developed the identity across digital, social and campaign touchpoints, testing how Redwood could flex between product-focused communication and more lifestyle-led storytelling.

(03)

Brand Applications

Developed the identity across digital, social and campaign touchpoints, testing how Redwood could flex between product-focused communication and more lifestyle-led storytelling.

(04)

Campaign & Final System

Brought everything together into a cohesive launch direction, refining layouts, imagery and messaging into a clear visual system that could scale across future campaigns and brand content.

(04)

Campaign & Final System

Brought everything together into a cohesive launch direction, refining layouts, imagery and messaging into a clear visual system that could scale across future campaigns and brand content.

(04)

Campaign & Final System

Brought everything together into a cohesive launch direction, refining layouts, imagery and messaging into a clear visual system that could scale across future campaigns and brand content.

(Discover)

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