Coal & Bloom

(About)

Client:

COAL & BLOOM

Category:

Brand Design & Strategy

Date:

Q4 2024

Coal & Bloom is a self-initiated brand project built around contrast — raw and refined, dark and expressive, structured and organic. I developed the identity, typography and visual direction into a flexible system that balances bold graphic elements with softer imagery and detail, giving the brand a distinctive personality across digital and physical touchpoints.

(Process)

(01)

Research & Positioning

Explored brands that balance premium design with a more expressive, imperfect character, using the research to define where Coal & Bloom could feel distinctive rather than overly polished.

(01)

Research & Positioning

Explored brands that balance premium design with a more expressive, imperfect character, using the research to define where Coal & Bloom could feel distinctive rather than overly polished.

(01)

Research & Positioning

Explored brands that balance premium design with a more expressive, imperfect character, using the research to define where Coal & Bloom could feel distinctive rather than overly polished.

(02)

Identity & Art Direction

Developed the logo, typography, colour palette and image direction around the contrast within the name, combining stronger structural elements with softer, more organic visuals.

(02)

Identity & Art Direction

Developed the logo, typography, colour palette and image direction around the contrast within the name, combining stronger structural elements with softer, more organic visuals.

(02)

Identity & Art Direction

Developed the logo, typography, colour palette and image direction around the contrast within the name, combining stronger structural elements with softer, more organic visuals.

(03)

Brand Applications

Applied the identity across packaging, digital content and campaign assets to test how the system could adapt while still feeling recognisably Coal & Bloom.

(03)

Brand Applications

Applied the identity across packaging, digital content and campaign assets to test how the system could adapt while still feeling recognisably Coal & Bloom.

(03)

Brand Applications

Applied the identity across packaging, digital content and campaign assets to test how the system could adapt while still feeling recognisably Coal & Bloom.

(04)

Final Brand System

Refined the strongest elements into a cohesive visual system, creating clear rules for typography, imagery, layout and colour that could scale across future brand communication.

(04)

Final Brand System

Refined the strongest elements into a cohesive visual system, creating clear rules for typography, imagery, layout and colour that could scale across future brand communication.

(04)

Final Brand System

Refined the strongest elements into a cohesive visual system, creating clear rules for typography, imagery, layout and colour that could scale across future brand communication.

(Discover)

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